essential COSTA RICA is our country brand. That’s how Costa Rica projects itself to the world, integrally promoting tourism, investment, and exports, along with Costa Rican culture and uniqueness.

essential COSTA RICA works based on two concepts:

Country positioning: We show the characteristics that distinguish us as Costa Ricans: “Pura Vida,” charismatic, hardworking, specialized, and talented.

Country competitiveness: With the aim of fulfilling the promise we have made to the world, we guarantee that the companies that use the country brand represent our values: Excellence, Sustainability, Innovation, Social Progress, and Costa Rican Origin.


The World Quality Commitment Award represents the long- standing commitment and tradition of Excellence, achieved by 
companies and organizations from all over the world, who have proven to be fully dedicated to pursuing Continuous Improvement.

This commitment is shown by the use of Quality Culture core ideas and philosophies in their daily operations as well as the express implementation, by management, of Total Customer Satisfaction, as a fundamental goal of the entirety of its stakeholders.

This award shows the willingness and proactive intention of the organization or company receiving it to work following international standards, to respect and actively pursue quality goals, to rank itself internationally and to promote, educate and train its entire staff in the ideas and values of Excellence.